The Business Health Assessment
Strategy and systems for hospitality, event, and community-focused businesses ready to scale with intention and sustainability.
You pour everything into creating experiences that matter — for your guests, your team, and your community.
But running the business side often feels heavier than it should.
Whether you manage a venue, boutique hotel, or event-driven brand, the day-to-day demands can pull you away from the big-picture work that fuels your passion.The path forward isn’t always clear — especially when you’re already wearing every hat.
You don’t need another to-do list. You need structure, insight, and systems that honor the heart of hospitality while giving you back your time and control.
Too Many Moving Parts
You’re juggling marketing, sales, guest experience, and operations, but none of them feel fully connected. Things get done, but not always efficiently or consistently - or in a way that gives you breathing room.
You’re getting inquiries or bookings, but you suspect there’s untapped potential - in pricing, processes, or profitability. You just need the time, tools, and clarity to see what’s working (and what isn’t).
Missed Opportunities for Growth
Instead of leading with strategy, you’re often putting out fires and reacting to what’s right in front of you. You want to get ahead of challenges, not chase them.
Reactive Instead of Proactive
Feel like you don’t even know where to begin?
You need a clear picture of what’s working, what’s holding you back, and where to focus next.
That’s where the Business Health Assessment comes in.
In a focused 60-minute session, we’ll dig into how your business is operating across marketing, sales, operations, and teams— identifying where time, money, or opportunity are being lost.
You’ll receive a personalized Recommendations Deck that outlines clear priorities and next steps for improving efficiency, profitability, and growth —designed around how your business actually operates, not a cookie-cutter model.
I’m Courtney Donilon
I help values-driven hospitality, events, and community-based businesses turn vision into action.
With 20 years of experience in both the corporate world and the hospitality and events industry, I’ve led sales, marketing, customer experience, and operations teams — bridging strategy and execution across every function.
I know how easy it is for a business to lose its rhythm in the rush of growth. Many organizations know exactly where they want to go but lack the structure, systems, or support to get there. That’s where I come in.
I help you pinpoint what’s missing, uncover opportunities for alignment and growth, and build a sustainable framework that keeps your business running smoothly, without losing the heart of hospitality that makes it special.