The Lodging & Venue Growth Blueprint
Turn your property’s potential into profit.
I help independent lodging properties with on-site event space by creating a blueprint to grow total group and event revenue — aligning pricing, packaging, and sales strategy to drive profitability and stronger occupancy.
You’ve built a property guests love — but behind the scenes, it can feel like you’re constantly juggling high costs, staff challenges, and unpredictable revenue.
Operating expenses keep climbing — from labor to utilities — yet pricing and packaging haven’t evolved to match today’s market realities.
Rising Costs & Tight Margins
Inconsistent or Untracked Lead Flow
Inquiries come from everywhere — your website, The Knot, referrals, walk-ins — but follow-ups vary by team member or get lost entirely, leading to missed revenue.
Staff Turnover and Operational Strain
When key team members leave, knowledge and consistency go with them. Without documented processes and clear systems, growth feels fragile instead of scalable
You know you need to increase predictable, high-quality revenue so you can reinvest in your property and your people — but you’re constantly wondering, what are we missing?
The Lodging + Venue Growth Blueprint helps you uncover where your property can grow through smarter pricing, packaging, and sales systems.
Through a focused consulting engagement, we’ll:
Audit your current event and group business to identify hidden opportunities for higher margins and occupancy.
Align your pricing, packaging, and processes for weddings, retreats, and corporate events.
Evaluate your sales systems, technology, and lead flow to ensure no opportunity slips through the cracks.
Create a custom Growth Roadmap that defines exactly what to change, in what order, and how to measure success.
I’m Courtney Donilon
I help values-driven hospitality, events, and community-based businesses turn vision into action.
With 20 years of experience in both the corporate world and the hospitality and events industry, I’ve led sales, marketing, customer experience, and operations teams — bridging strategy and execution across every function.
I know how easy it is for a business to lose its rhythm in the rush of growth. Many organizations know exactly where they want to go but lack the structure, systems, or support to get there. That’s where I come in.
I help you pinpoint what’s missing, uncover opportunities for alignment and growth, and build a sustainable framework that keeps your business running smoothly, without losing the heart of hospitality that makes it special.